Leading online bingo software developer Dragonfish have begun to integrate a number of free bingo offerings within their network. Cheeky Bingo and the newly launched Costa Bingo were created to test the demand for free bingo that has been spreading like wildfire across the industry. Initially meant to be a short-term plan, the success of free bingo has taken the network by storm, with operators seeing a huge increase in player memberships since the inclusion of free games. While some operators are offering free play websites, others are including free-to-play rooms. Still others are offering free game sessions – all of which give players more bingo for their buck, a much-needed addition in tough recession times.

Players are lapping up the wide diversity of free play options available across the bingo world, with free games offering an enticing offer for those wanting to join a new website. Gabi Campos from Dragonfish said that free offerings was proving a huge success with players, going on to say, "By signing up for free cards, they enjoy the chat rooms, get excited about the software, and very quickly become a community in a similar way to any other social network. They then start escalating their commitment little by little, and then want to play for the bigger prizes." Join the free online bingo fun and make your budget last longer!