Online bingo site Tombola is apparently set to take over the sponsorship of Sunderland FC, which will go into effect from next season. The site has its headquarters in Sunderland, and has allegedly signed an initial two year contract that is said to be worth a massive seven figure sum to Sunderland FC each year. This sponsorship will be sure to secure prominent exposure within the club’s Stadium of Light venue. The team’s manager Lesley Callaghan said that the Premier League football sponsorship was a first for the bingo industry, although many online gambling sites such as sports betting and similar have been using football club sponsorships as a promotion and marketing channel.

Tombola takes over previous Sunderland FC sponsorship from Irish bookmaker Boylesports, as the very first bingo sponsor. The match is a strange one in some ways, but at the same time in the world of online bingo what could be more perfect? While you get to play bingo, he gets to watch the footie – so perhaps this relationship is one made in entertainment heaven? For those who love football and bingo, this new development will be very interesting indeed, and it will be a season to watch as the bingo site sponsor gains exposure through their sponsorship. Bingo players will be able to enjoy all the glory of knowing that their site is sponsoring their second favourite game.